Is Rolex a Non Profit — The Truth

A Rolex watch surrounded by certifications and pamphlets related to the company. (from: Pexels, Antony Trivet, )

Is Rolex a non-profit? Understanding the premier luxury brand’s business model. When we think about luxury, it is all too easy to think about the horrors of late stage capitalism. What we don’t think about is a non-profit. Yet, one of the premier luxury watch brands, Rolex, is a non-profit.   To some, this may […]